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THE 75 HARD PROGRAM

"The 75 Hard Challenge is a self-improvement program designed to build mental toughness and discipline through a series of rigorous daily tasks. It was created by entrepreneur Andy Frisella."

Benefits

Proponents of the 75 Hard Challenge claim that it can provide the following benefits:

Increased mental toughness and resilience, Improved physical fitness and health, enhanced self-discipline and willpower, and Personal growth and transformation. 

Rules

The 75 Hard Challenge consists of the following rules, which must be followed for 75 consecutive days: 

  • 10 pages of non-fiction reading: Read at least 10 pages of a non-fiction book each day. 

  • No alcohol or cheat meals: Abstain from consuming alcohol and cheat meals throughout the challenge. 

  • Daily progress photo: Take a photo of yourself each day to track progress. 

  • Two 45-minute workouts: One workout must be done outdoors, regardless of weather conditions. 

  • One gallon of water: Consuming a full gallon of water daily is mandatory. 

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Our Flagship Brand

Our Objective

The Golden Hugh is a creative strategy and brand-building studio operating at the intersection of finance, culture, and storytelling.

We partner with brands, platforms, and institutions to build narratives that earn trust, shape behavior, and feel human—especially in high-stakes categories like financial services.

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